Saturday, March 30, 2013

SEO - Google Analytics Essential Training - Lynda

SEO Google Analytics Essential Training Lynda
SEO Google Analytics Essential Training Lynda

Author: Corey Koberg
Level: Beginner | Duration: 4h 54m | discharged date: Gregorian calendar month 08, twenty10 | Updated date: Dec 20, 2011

In Google Analytics Essential coaching, SEO Corey Koberg shows the way to use the Google internet analytics platform to come up with and judge info concerning the guests to an online website, as well as information on website traffic, user behavior, and promoting effectiveness. This course covers the out-of-the-box practicality, from account creation to news fundamentals, and explains the way to collect insights from the large array of information obtainable. Topics include:

Setting up associate account
Installing trailing code on a website
Reading the dashboard and understanding high-level metrics
Understanding however guests use and navigate computing device content
Analyzing traveler and traffic supply reports
Tracking AdWords and alternative promoting campaigns
Planning and configuring goals
Utilizing segmentation for deeper analysis
Understanding the data and the way it’s collected
Selecting and scrutiny date ranges
Using flow mental image to envision however guests navigate through a website
Identifying slow-performing pages
Performing time period analysis
Using annotations and alternative best practices
Configuring and analyzing internal website search
Determining the most effective report read to use
Navigating reports with tabs
Cleaning up information with inline filters
Sharing information and reports
How to get the foremost from this course
What’s new during this update?
1. what's internet Analytics?
The pitfalls of hit investigating and turning information into info
Web analytics: A tool and a method
2. What will Analytics Measure?
Defining goals and conversions: Why does one have an online site?
Understanding data: Averages, segments, trends, and context
Introducing segments
Understanding trends and context
3. Google Analytics Fundamentals
How will Google Analytics work?
Setting up associate account
Installing trailing code on a website
4. Google Analytics Report Fundamentals
Understanding accounts and profile administration
Navigating the reports and therefore the information Over Time chart
Selecting and scrutiny date ranges
Using annotations to create notes in information
Using the assistance tools
5. elaborate Reports
Viewing information in numerous formats (overview, tabular, pie, bar, compare to site)
Navigating information with website usage, goals, and e-commerce metrics
Sorting information with inline and advanced filters
6. Intro to Segmentation
Understanding the importance of segmentation in information analysis
Slicing information with dimensions
7. Sharing choices
Why share data?
Managing user accounts and profiles
Emailing reports
8. traveler Reports
Understanding United Nations agency is visiting a website
Analyzing location information
Using language identification to phase users
Differentiating new users from returning users
Understanding traveler loyalty vs. recency
Comparing information in step with visits, visitors, and page views
Sorting information by browser capabilities
Analyzing information from mobile browsers
Using flow mental image to envision common methods
9. Advertising Reports
Linking associate AdWords account to Google Analytics
Identifying campaigns and segmentation choices
Using keyword reports
Fine-tuning your match sort with the Matched Search Queries report
Optimizing traffic by time of day
Using the Destination computer address report back to establish landing pages
Identifying the most effective placement choices for ads
Keyword positions
10. Traffic supply Reports
Understanding wherever website guests come back from
Analyzing the All Traffic Sources report
Identifying direct traffic
Identifying users United Nations agency were remarked your website
Viewing computer programme reports (overview, organic, and paid)
Introducing campaign trailing
Planning, creating, and work a trailing strategy
Tracking offline campaigns
Finding information in an exceedingly Campaign report
11. Content Reports
Analyzing high content by metrics and therefore the navigation outline
Sorting high content in step with page title
Understanding once to use content drilldown
Measuring the importance of high landing and high exit pages
Identifying slow-performing pages with the location Speed report
Understanding the location Search and Usage report
Analyzing the Search Terms and Search Term Refinement reports
Using the location Search Pages report back to perceive however users search
Configuring website Search
12. Conversions
Understanding the Goal reports
Configuring goals
Understanding funnel mental image
Identifying worth through E-commerce reports
Using goal flow to seek out elaborate insights
13. the house Tab
Real-time information for time-sensitive analysis
Using intelligence alerts to flag necessary events
Creating custom intelligence alerts
Creating and customizing dashboards









SEO - Google AdWords Essential Training Lynda Free

SEO - Google AdWords Essential Training Lynda Free
SEO - Google AdWords Essential Training Lynda Free
Author: David Booth
Level: Beginner | Duration: 6h 10m | free date: 09 - Jun, 2011

Leverage the facility of paid search advertising, the foremost direct and measurable advertising medium existing, victimization the leading platform during this area, Google AdWords. Author David Booth shows the way to begin victimization this advertising platform to achieve a huge audience of potential customers with relevant electronic communication and live the ROI from their activities.

The course additionally provides associate introduction to paid search advertising, an summary of the AdWords platform and interface, and lessons on keyword analysis, conversion following, and campaign optimisation.

Topics include:

Understanding paid search advertising terms and definitions
Creating associate account and your initial campaign
Targeting locations, languages, and alternative demographics
Writing effective text ads and victimization image ad formats
Making ads stand out with extensions
Setting and managing advertising budgets
Understanding bidding choices
Researching, organizing and adding keywords
Understanding advertizer needs and your quality score
Installing conversion following code and group action with Google Analytics
Optimizing ads victimization dynamic keyword insertion
Ad split testing and landing page testing
Working with the Offline Editor

Social Media Marketing

Getting the foremost from this course

1. attending to understand AdWords
Dissecting on-line advertising
Understanding pay-per-click advertising
Valuing the advantages of AdWords
Defining supported ad sorts
Learning terms and definitions
Knowing advertizer needs

2. obtaining Started
Exploring wherever ads show up
Understanding the structure
Creating associate account
Choosing between charge choices

3. Navigating the AdWords Interface
Learning the interface
Exploring the My Account tab
Understanding the updates to the charge tab

4. beginning Your initial Campaign
Organizing campaigns and ad teams in your account
Exploring the Campaigns tab
Creating a campaign victimization the default choices

5. Customizing Your Campaign Settings
Targeting by location and language
Targeting completely different networks and devices
Understanding bidding choices and setting a budget
Setting your delivery methodology
Adding your business location
Showing product from your Google bourgeois Center
Adding extension options to your text ads
Setting dates and programming ads
Defining ad delivery choices
Using demographic bidding

6. making Your initial Ad cluster
Structuring ad teams in your campaign
Creating text ads
Creating image ads and victimization the show ad builder
Understanding and making mobile ads
Adding keywords
Bidding at the keyword and ad cluster levels

7. Optimizing Your Ads
Learning rules and tips for nice ads
Learning rules for image ads
Writing nice ads
Using dynamic keyword insertion (DKI)
Testing your ads with a split take a look at

8. Researching Keywords
Valuing keyword analysis
Understanding keyword match sorts
Including negative keywords
Evaluating a keyword
Using the Keyword tool
Creating ad teams from keyword analysis

9. Understanding the Auction and Quality Score
Understanding however the auction works
Understanding Quality Score
Identifying Quality Score problems
Addressing Quality Score problems

10. victimization the Google show Network
Learning regarding the Google show Network (GDN)
Evaluating your performance on the GDN
Creating a placement-targeted campaign
Understanding CPM bidding
Using the location and class Exclusion feature
Remarketing with audiences

11. following Ad Performance
Understanding conversion sorts
Understanding Conversion following
Installing Conversion following code
Learning the fundamentals of AdWords reports
Integrating Google Analytics with AdWords
Importing Google Analytics goals

12. Understanding Landing Pages
Keeping folks from clicking the rear button
Understanding however landing pages have an effect on Quality Score
Testing landing pages with web site Optimizer

13. Optimizing for Traffic
Understanding reach and market share
Using the Traffic computer
Widening world wide web with keywords
Getting additional clicks with bids

14. Optimizing for Conversions
Defining your goals and measure ROI
Understanding conversion metrics and victimization the Conversion Optimizer

15. operating Offline with AdWords Editor
Understanding AdWords Editor
Using AdWords Editor

16. Troubleshooting
Using the Ad Preview and diagnosing tool
Diagnosing keyword issues






Thursday, March 28, 2013

SEO Tutorial - Video2Brain - Learning Search Engine Optimization - A Video Introduction

SEO Tutorial Learning Search Engine Optimization
Author: Matt Bailey
Duration: 6hrs 25m | unleash date: February 4th, 2013

In this course you’ll learn the strategic and technical fundamentals of computer programme optimisation (SEO). The contents of this course include:

Introduction to SEO
In this chapter you’ll be introduced to go looking engine optimisation and start learning the talents and tools you would like to urge started during this powerful new trade.

Search Engine summary
To understand SEO, it helps begin|to start out|to begin} wherever your customers start, with search engines. during this chapter you’ll see however search results area unit organized, presented, and changed supported the searcher’s intent.

Keyword analysis
In this chapter we’ll inspect keywords, that area unit the MAIN SEO. Text show intent and motivation. perceive this, and you may perceive your client.

Applying Keyword analysis to Your sites
Now that you just have a grasp of however keywords work, it’s time to place them into observe. during this chapter you’ll find out how to feature keywords to special page components and show guests that they need reached the proper page.

Using SEO Tools
This chapter can cowl a number of the simplest software package tools for SEO, which might facilitate create several of your tasks easier.

Online selling and SEO
SEO isn\'t concerning obtaining folks to your web site – that’s simply the beginning. Once you get them there, however does one get them to try to to what you wish them to do? We’ll explore some concepts during this chapter.

Linking Builds Rankings
Links from alternative websites facilitate your website gain rankings and quality. during this section, {we will|we\'ll|we area unit going to} inspect the various forms of links that exist and that links are the foremost valuable in terms of gaining business guests and rankings.

Link Building Through selling and Social Media
Social media area unit a good thanks to expand your website’s visibility and gain new customers. As you’ll see during this chapter, they\'re additionally the simplest way to develop nice relationships for building links outside your immediate network.

Local, Mobile, and Search
Any domestically based mostly business will get pleasure from the free visibility that search engines and social media give. during this chapter you’ll learn some easy ways that may bring new customers to your door.

SEO measuring
How does one recognize that every one of your efforts are well worth the time and investment? Analytics modify you to effectively live of all of your actions and techniques, and this chapter can show you ways.

SEO for various Business Models
SEO isn\'t identical for everybody, therefore during this chapter we’ll break down the most important variations in business models and explore the stress and opportunities conferred by every.

Technical problems in SEO
SEO isn\'t merely a matter of adding a number of keywords to your web site. It additionally involves managing legion very little details, several of them technical, as you’ll see during this chapter.

The lessons area unit wrapped during a feature-rich interface that helps you to jump to any topic and marker individual sections for later review. Full-Screen mode provides a hi-def, immersive expertise, and Watch-and-Work mode shrinks the video into atiny low window therefore you\'ll play the videos aboard your application. additionally enclosed area unit exercise files that provide you with a straightforward thanks to seek the techniques you learn.

Introduction to SEO
Chapter Intro
Overview of the Course
The Search trade, Market Size, and Job Prospects
Business Impact
Search Engine summary
Chapter Intro
Search Engine summary
Understanding emulsified Results
Understanding Search Results for SEO
Spiders, Bots, and Crawlers
The computer programme algorithmic rule
Coding and technical school Primer
Search Engine Obstacles
Testing for Friendliness
Keyword analysis
Chapter Intro
Words area unit the Key
Call It What it\'s
The Keyword Longtail
Keyword analysis Tools
Keyword Trends
Using a programme to Manage Keywords
Applying Keyword analysis to Your sites
Chapter Intro
SEO At Its most elementary Level
Key Page components and Their Impact on Rankings
Optimizing pictures and Files
Checklist for On-Page optimisation
SEO and discourse website design
Using SEO Tools
Chapter Intro
Raven Tools
Google Webmaster Tools
Bing Webmaster Tools
Firefox Extensions for SEO
Web Developer Toolbar
Online selling and SEO
Chapter Intro
SEO and selling
Creating quality
Conversion: The Goal of the location
Little Things That create a giant distinction
Content that makes Conversions
Linking Builds Rankings
Chapter Intro
The Importance of Links
The Types of Links
Building Links
Building Relationships
Link Prospecting
Link Building Through selling and Social Media
Chapter Intro
Finding Your Niche
Developing a Content set up
Social Media Accounts and Linking
Marketing Your Content
Local, Mobile, and Search
Chapter Intro
Local Business Listings: Google+
Local Business Listings: Yahoo and Bing
FourSquare, Yelp, and Localeze
SEO measuring
Chapter Intro
Rankings don\'t seem to be the Goal
Measuring worth
Reporting Results
Ranking Reports
Reporting ways
SEO for various Business Models
Chapter Intro
Competitive Analysis
SEO Myths
SEO for E-Commerce
Creating a looking Feed
SEO for Lead Generation
SEO for Publishers
Technical problems in SEO
Chapter Intro
Managing Missing Pages
Site Maps
Internal website Search
Managing website Links




SEO Tutorial Video2Brain - Learning Web Analytics

SEO Tutorial Web Analytics
Author: Matt Bailey
Duration: a pair of hrs forty five min | Release at resents updates in Feb, 2013

In this course you’ll learn the way to develop a concept for Analytics by asking the queries, and properly deciphering the info. The contents of this course include:

Intro: The concern of Analytics
Analytics is all concerning finding worth. the teachings during this chapter can show you the way to use knowledge to create comparisons and build a culture of analytics instead of simply news. You’ll learn what analytics will wake up your business or organization.

Defining Analytics language
As with any field of study, analytics has its own set of vital terms. This chapter provides associate understanding of the key ideas we’ll be mistreatment throughout this course, as well as guests vs. traveler sessions, why referrals and conversion rates square measure vital, and more.

The Problem of Numbers
Quantitative data plays a key role in analytics, however it’s vital to grasp that numbers square measure vital and why. This chapter can assist you separate the wheat from the chaff once coping with numbers as you valuate your website and set up for the long run.

Building Segments for Comparison
When you begin mistreatment associate analytics approach to your business, you\'ll have to be compelled to build segments so as to know however well you\'re doing at targeting specific teams with totally different desires. the teachings during this chapter can walk you thru that method.

Value: The Master Metric
The most vital part of analytics is measurement worth, the master metric that demonstrates the gain of your actions. the teachings during this chapter can show you the way to see worth, track it, and focus your promoting most effectively to maximise worth.


Everything Is Measurable
When mistreatment worth as your guide, you\'ll live close to everything on your web site. the teachings during this chapter can show you the way to judge your website by finding the that means of measuring in context.

Creating Valuable Reports
Now that you simply perceive what you wish to grasp as you set goals for rising your web site and your business, it’s time to appear at the way to effectively place that data into report kind. This chapter shows you the way to make helpful reports custom-built for varied audiences and the way to trace action instead of simply rankings.

The lessons square measure wrapped in a very feature-rich interface that enables you to jump to any topic and bookmarker individual sections for later review. Full-Screen mode provides a hi-def, immersive expertise, and Watch-and-Work mode shrinks the video into alittle window therefore you\'ll play the videos aboard your application. conjointly enclosed square measure exercise files that offer you a straightforward thanks to seek the techniques you.

Search Engine Optimization 
Tutorial Download