Saturday, March 30, 2013

SEO - Google Analytics Essential Training - Lynda

SEO Google Analytics Essential Training Lynda
SEO Google Analytics Essential Training Lynda

Author: Corey Koberg
Level: Beginner | Duration: 4h 54m | discharged date: Gregorian calendar month 08, twenty10 | Updated date: Dec 20, 2011
Homepage: http://www.lynda.com/Google-Analytics-tutorials/essential-training/61024-2.html

In Google Analytics Essential coaching, SEO Corey Koberg shows the way to use the Google internet analytics platform to come up with and judge info concerning the guests to an online website, as well as information on website traffic, user behavior, and promoting effectiveness. This course covers the out-of-the-box practicality, from account creation to news fundamentals, and explains the way to collect insights from the large array of information obtainable. Topics include:

Setting up associate account
Installing trailing code on a website
Reading the dashboard and understanding high-level metrics
Understanding however guests use and navigate computing device content
Analyzing traveler and traffic supply reports
Tracking AdWords and alternative promoting campaigns
Planning and configuring goals
Utilizing segmentation for deeper analysis
Understanding the data and the way it’s collected
Selecting and scrutiny date ranges
Using flow mental image to envision however guests navigate through a website
Identifying slow-performing pages
Performing time period analysis
Using annotations and alternative best practices
Configuring and analyzing internal website search
Determining the most effective report read to use
Navigating reports with tabs
Cleaning up information with inline filters
Sharing information and reports
Introduction
Welcome
How to get the foremost from this course
What’s new during this update?
1. what's internet Analytics?
The pitfalls of hit investigating and turning information into info
Web analytics: A tool and a method
2. What will Analytics Measure?
Defining goals and conversions: Why does one have an online site?
Understanding data: Averages, segments, trends, and context
Introducing segments
Understanding trends and context
3. Google Analytics Fundamentals
How will Google Analytics work?
Setting up associate account
Installing trailing code on a website
4. Google Analytics Report Fundamentals
Understanding accounts and profile administration
Navigating the reports and therefore the information Over Time chart
Selecting and scrutiny date ranges
Using annotations to create notes in information
Using the assistance tools
5. elaborate Reports
Viewing information in numerous formats (overview, tabular, pie, bar, compare to site)
Navigating information with website usage, goals, and e-commerce metrics
Sorting information with inline and advanced filters
6. Intro to Segmentation
Understanding the importance of segmentation in information analysis
Slicing information with dimensions
7. Sharing choices
Why share data?
Managing user accounts and profiles
Emailing reports
8. traveler Reports
Understanding United Nations agency is visiting a website
Analyzing location information
Using language identification to phase users
Differentiating new users from returning users
Understanding traveler loyalty vs. recency
Comparing information in step with visits, visitors, and page views
Sorting information by browser capabilities
Analyzing information from mobile browsers
Using flow mental image to envision common methods
9. Advertising Reports
Linking associate AdWords account to Google Analytics
Identifying campaigns and segmentation choices
Using keyword reports
Fine-tuning your match sort with the Matched Search Queries report
Optimizing traffic by time of day
Using the Destination computer address report back to establish landing pages
Identifying the most effective placement choices for ads
Keyword positions
10. Traffic supply Reports
Understanding wherever website guests come back from
Analyzing the All Traffic Sources report
Identifying direct traffic
Identifying users United Nations agency were remarked your website
Viewing computer programme reports (overview, organic, and paid)
Introducing campaign trailing
Planning, creating, and work a trailing strategy
Tracking offline campaigns
Finding information in an exceedingly Campaign report
11. Content Reports
Analyzing high content by metrics and therefore the navigation outline
Sorting high content in step with page title
Understanding once to use content drilldown
Measuring the importance of high landing and high exit pages
Identifying slow-performing pages with the location Speed report
Understanding the location Search and Usage report
Analyzing the Search Terms and Search Term Refinement reports
Using the location Search Pages report back to perceive however users search
Configuring website Search
12. Conversions
Understanding the Goal reports
Configuring goals
Understanding funnel mental image
Identifying worth through E-commerce reports
Using goal flow to seek out elaborate insights
13. the house Tab
Real-time information for time-sensitive analysis
Using intelligence alerts to flag necessary events
Creating custom intelligence alerts
Creating and customizing dashboards
Conclusion
Goodbye

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